As the Founder and Executive Producer of Zinc Production, I’ve spent over three decades bringing high-concept visual ideas to life. The media landscape is constantly shifting, and my expertise has evolved alongside it—adapting to new formats, channels, and client demands without ever losing sight of strong creative execution.

Early in my career at Club Monaco, I led our U.S. launch as the director of communications, securing press coverage while driving organic visibility through high-profile celebrity placements and feature film integrations. At Holt Renfrew as their executive producer, I produced all advertising campaigns for a decade—international destination fashion shoots with top-tier models and world-renowned photographers. That era gave me a deep, foundational mastery of the global advertising industry and high-end production logistics. As media expanded into digital and multi-channel strategies, I helped The Coveteur as CFO and Director of Integrated Content & Brand Partnerships, where I developed and produced multi-platform content solutions for luxury powerhouses like LVMH, CHANEL, Condé Nast, and Hearst.

Having sat at every side of the table—brand, client, publisher, and producer—I built Zinc to deliver seamless, end-to-end creative management tailored to standard-setting projects. I understand the commercial goals of a campaign just as deeply as the logistical precision required on set. Today, whether servicing Canadian brands or welcoming international clients producing in Canada, Zinc brings a world-class standard to every shoot. We curate bespoke teams drawn from the very best creative talent Canada has to offer—delivering top-tier quality, unmatched local expertise, and an unwavering commitment to a great, collaborative attitude on set.