Zinc is a boutique full service, cross platform production company based in Toronto. With local contacts in every region of Canada, and run by a team of producers that have worked internationally, we provide exceptional support for production companies, art buyers, photographers, brands, and agencies. With over 20 years of experience and relationships, we offer a creative, trusted, and comprehensive support system for shoots locally and around the world.
“I enjoy helping people succeed which in turn creates success for me.”
Kathi founded Zinc Production in 2000 after previous roles as the International Public Relations Director for Club Monaco and the Executive Producer for Holt Renfrew’s advertising department. While at Club Monaco, Kathi launched the brand into the USA, forged strategic relationships with key media, celebrities and businesses, and held curated events for them. At Holt Renfrew she developed relationships with the most exclusive studios and agencies in North America and Europe to produce shoots, and worked closely with the showrooms of the world’s top designers to get their samples on location, on time. Working with the best agencies, talent, and production companies in the world, she realized that Canada needed the calibre of service that existed in other markets. .
Within months of launching her own company, Kathi was working with the team at Wallpaper* and Winkreative, producing ads for Wallpaper* advertisers, and content for clients such as Abercrombie and Fitch. She also secured Holt Renfrew as a client, producing millions of dollars of advertising a year with different agencies, a relationship that lasted for over a decade.
At the advent of the digital, content and influencer economy Kathi was enlisted to create a sales and monetization strategy for The Coveteur, a luxury digital website. Over the next 5 years she developed an in-house agency that drove millions of dollars in sales by creating digital content, events and advertising. During this time she applied her production knowledge to creating cross platform content packages that leveraged the reach of influencers for publishers including Hearst Media, Time inc, and Conde Nast as well as brands including LVMH, Gucci, Net-a-Porter, Burberry, Starwood Hotels, and Air France.